{"id":106,"date":"2017-11-29T04:46:06","date_gmt":"2017-11-28T19:46:06","guid":{"rendered":"http:\/\/eny.fun\/marketing\/?p=106"},"modified":"2025-01-05T14:20:09","modified_gmt":"2025-01-05T05:20:09","slug":"post-106","status":"publish","type":"post","link":"https:\/\/marketing-framework.info\/?p=106","title":{"rendered":"PEST\u5206\u6790\u3068\u306f\uff1f\u74b0\u5883\u5206\u6790\u3092\u884c\u3046\u6642\u306b\u4f7f\u3046\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"<p>PEST\u5206\u6790\u3068\u306f\u5916\u90e8\uff08\u30de\u30af\u30ed\uff09\u74b0\u5883\u5206\u6790\u3092\u884c\u3046\u6642\u306b\u4f7f\u3046\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<br \/>\u30a2\u30e1\u30ea\u30ab\u306e\u7d4c\u6e08\u5b66\u8005\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u304c\u63d0\u5531\u3057\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>PEST\u3068\u306f\u4ee5\u4e0b\u306e\uff14\u3064\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3059<br \/>P\uff1aPolitics\u3000\u653f\u6cbb<br \/>E:Economy\u3000\u7d4c\u6e08<br \/>S:Society\u3000\u793e\u4f1a<br \/>T:Technology\u3000\u6280\u8853<\/p>\n<p>\u6226\u7565\u7b56\u5b9a\u6642\u306b\u306f\u3001\u81ea\u793e\u306e\u5916\u90e8\u74b0\u5883\u3001\u3064\u307e\u308a\u5e02\u5834\u3084\u666f\u6c17\u3001\u6280\u8853\u52d5\u5411\u306a\u3069\u304c\u5f71\u97ff\u3057\u3066\u304d\u307e\u3059\u3002<br \/>\u305d\u306e\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u4f7f\u3046\u5206\u6790\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3001\u4e0a\u8a18\u306e\u653f\u6cbb\u9762\u3001\u7d4c\u6e08\u9762\u3001\u793e\u4f1a\u9762\u3001\u6280\u8853\u9762\u304b\u3089\u81ea\u793e\u306e\u74b0\u5883\u3092\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2><i class=\"fa fa-street-view\"><\/i> PEST\u5206\u6790\u306f\u3069\u3093\u306a\u3068\u304d\u306b\u4f7f\u3046\uff1f<\/h2>\n<p>PEST\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u4e8b\u696d\u74b0\u5883\u3092\u5927\u5c40\u7684\u306b\u628a\u63e1\u3057\u3001\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3067\u3059\u3002<br \/>\n\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>1. \u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052<\/h3>\n<p>\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u969b\u306b\u306f\u3001\u5e02\u5834\u74b0\u5883\u3084\u7af6\u4e89\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u4e8b\u696d\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u3092\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002PEST\u5206\u6790\u306f\u3001\u653f\u6cbb\u3001\u7d4c\u6e08\u3001\u793e\u4f1a\u3001\u6280\u8853\u3068\u3044\u3063\u305f\u30de\u30af\u30ed\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u4e8b\u696d\u6a5f\u4f1a\u3084\u30ea\u30b9\u30af\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b:<br \/>\n\u96fb\u6c17\u81ea\u52d5\u8eca\u306e\u88fd\u9020\u8ca9\u58f2\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u3001\u653f\u5e9c\u306e\u653f\u7b56\u652f\u63f4\u3084\u74b0\u5883\u898f\u5236\u3001\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u5909\u5316\u3001\u96fb\u6c60\u6280\u8853\u306e\u9032\u6b69\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306bPEST\u5206\u6790\u3092\u884c\u3046\u3002<\/p>\n<h3>2. \u65e2\u5b58\u4e8b\u696d\u306e\u898b\u76f4\u3057<\/h3>\n<p>\u65e2\u5b58\u4e8b\u696d\u304c\u4f4e\u8ff7\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u539f\u56e0\u3092\u5206\u6790\u3057\u3001\u4e8b\u696d\u6226\u7565\u3092\u8ee2\u63db\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002PEST\u5206\u6790\u306f\u3001\u4e8b\u696d\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u5909\u5316\u3092\u628a\u63e1\u3057\u3001\u65b0\u305f\u306a\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u767a\u898b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u4f8b:<br \/>\n\u30ab\u30e1\u30e9\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308b\u30ab\u30e1\u30e9\u5e02\u5834\u306e\u7e2e\u5c0f\u3001\u753b\u50cf\u5171\u6709\u30b5\u30fc\u30d3\u30b9\u306e\u53f0\u982d\u3001AI\u6280\u8853\u306e\u9032\u6b69\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306bPEST\u5206\u6790\u3092\u884c\u3046\u3002<\/p>\n<h3>3. \u6d77\u5916\u5e02\u5834\u3078\u306e\u9032\u51fa<\/h3>\n<p>\u6d77\u5916\u5e02\u5834\u3078\u9032\u51fa\u3059\u308b\u969b\u306b\u306f\u3001\u653f\u6cbb\u4f53\u5236\u3001\u7d4c\u6e08\u72b6\u6cc1\u3001\u6587\u5316\u3001\u793e\u4f1a\u6163\u7fd2\u3001\u6cd5\u5236\u5ea6\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u4e8b\u696d\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u3092\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002PEST\u5206\u6790\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7db2\u7f85\u7684\u306b\u5206\u6790\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u5e02\u5834\u53c2\u5165\u306e\u53ef\u5426\u3084\u9032\u51fa\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b:<br \/>\n\u5316\u7ca7\u54c1\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u3078\u306e\u9032\u51fa\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u3001\u4e2d\u56fd\u653f\u5e9c\u306e\u898f\u5236\u7de9\u548c\u3001\u7d4c\u6e08\u6210\u9577\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u529b\u5411\u4e0a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306bPEST\u5206\u6790\u3092\u884c\u3046\u3002<br \/>\n\u305d\u306e\u4ed6\u306e\u6d3b\u7528\u4f8b<br \/>\n\u4e0a\u8a18\u4ee5\u5916\u306b\u3082\u3001PEST\u5206\u6790\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>M&#038;A\u3084\u63d0\u643a\u306e\u691c\u8a0e<\/li>\n<li>\u65b0\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a<\/li>\n<li>\u7d4c\u55b6\u6226\u7565\u306e\u7b56\u5b9a<\/li>\n<li>\u30ea\u30b9\u30af\u7ba1\u7406<\/li>\n<\/ul>\n<p>PEST\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u6ce8\u610f\u70b9<br \/>\nPEST\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u60c5\u5831\u53ce\u96c6\u3092\u5e83\u304f\u884c\u3044\u3001\u504f\u308a\u306e\u306a\u3044\u5206\u6790\u3092\u884c\u3046\u3002<\/li>\n<li>\u5206\u6790\u7d50\u679c\u3092\u81ea\u793e\u306e\u4e8b\u696d\u306b\u3069\u306e\u3088\u3046\u306b\u6d3b\u304b\u305b\u308b\u304b\u3092\u5177\u4f53\u7684\u306b\u8003\u3048\u308b\u3002<\/li>\n<li>\u5b9a\u671f\u7684\u306b\u5206\u6790\u3092\u884c\u3044\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5206\u6790\u7d50\u679c\u3092\u66f4\u65b0\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>PEST\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u4e8b\u696d\u74b0\u5883\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3067\u3059\u3002<br \/>\n\u4e0a\u8a18\u3092\u53c2\u8003\u306b\u3001\u305c\u3072\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><i class=\"fa fa-pencil\"><\/i> PEST\u5206\u6790\u306e\u66f8\u304d\u65b9<\/h2>\n<p>\u4e0b\u306e\u3088\u3046\u306a\u30b7\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001\u5404\u30de\u30b9\u306bPEST\u5404\u65b9\u9762\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u66f8\u3044\u3066\u3044\u304d\u307e\u3059<br \/><img decoding=\"async\"\n        src=\"https:\/\/docs.google.com\/drawings\/d\/e\/2PACX-1vTcRG6oxHVuIbIYxCOpRMSV4ZwmBea-vv7zF5BmlmR-hS2G1rlek2e10OqDzXoM_cUFV8slKCbpXx_q\/pub?w=700&amp;h=400\" \/><br \/>P\uff1a\u653f\u6cbb\u9762<br \/>\u6d88\u8cbb\u7a0e\u30a2\u30c3\u30d7\u3001\u50cd\u304d\u65b9\u6539\u9769\u5236\u5ea6\u306a\u3069\u3001\u6cd5\u5f8b\u3084\u7a0e\u5236\u306a\u3069<br \/>E\uff1a\u7d4c\u6e08\u9762<br \/>\u682a\u4fa1\u3001\u7269\u4fa1\u3001\u666f\u6c17\u52d5\u5411\u3001GNP\u306a\u3069<br \/>S\uff1a\u793e\u4f1a\u9762<br \/>\u9ad8\u9f62\u5316\u3001\u5c11\u5b50\u5316\u3001\u4eba\u53e3\u3001\u6d41\u884c\u306a\u3069<br \/>T\uff1a\u6280\u8853\u9762<br \/>AI\u3001\u91cf\u5b50\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u3084VR,AR\u306e\u666e\u53ca\u5316\u306a\u3069<\/p>\n<p>\u3059\u3079\u3066\u66f8\u304d\u7d42\u3048\u305f\u3089<br \/>PEST\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u307f\u3066\u3001\u81ea\u793e\u306e\u696d\u754c\u30fb\u5e02\u5834\u306f\u3069\u3046\u3044\u3046\u5909\u5316\u304c\u8d77\u304d\u308b\u304b\u3092\u4e2d\u592e\u306e\u30de\u30b9\u306b\u66f8\u304d\u307e\u3059<br \/>\u305d\u3053\u304b\u3089\u81ea\u793e\u306e\u4e00\u756a\u30d9\u30b9\u30c8\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059<br \/>\n<img decoding=\"async\"\n        src=\"https:\/\/docs.google.com\/drawings\/d\/e\/2PACX-1vQbih6v4_z0dJlYQU79kQ9YuA9S_Z0pAbufuGigem6HQ5ivHNElK7HqP8gvkHp5NNVbV1rt3VTIKLwY\/pub?w=700&amp;h=400\" \/><\/p>\n<h2><i class=\"fa fa-pencil\"><\/i> PEST\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u4f01\u753b\u66f8\u4f8b<\/h2>\n<h3>1. \u306f\u3058\u3081\u306b<\/h3>\n<p>\u672c\u4f01\u753b\u66f8\u3067\u306f\u3001PEST\u5206\u6790\u3092\u7528\u3044\u3066\u3001\u96fb\u52d5\u30ad\u30c3\u30af\u30dc\u30fc\u30c9\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u4e8b\u696d\u306e\u5e02\u5834\u53c2\u5165\u306b\u3064\u3044\u3066\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<h3>2. \u4e8b\u696d\u6982\u8981<\/h3>\n<p>\u4e8b\u696d\u5185\u5bb9: \u96fb\u52d5\u30ad\u30c3\u30af\u30dc\u30fc\u30c9\u306e\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9<br \/>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2: \u90fd\u5e02\u90e8\u306b\u4f4f\u3080\u3001\u77ed\u8ddd\u96e2\u306e\u79fb\u52d5\u624b\u6bb5\u3092\u6c42\u3081\u3066\u3044\u308b\u4eba<br \/>\n\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9: \u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u96fb\u52d5\u30ad\u30c3\u30af\u30dc\u30fc\u30c9\u3092\u30ec\u30f3\u30bf\u30eb\u30fb\u8fd4\u5374\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9<\/p>\n<h3>3. PEST\u5206\u6790<\/h3>\n<h4>3.1 \u653f\u6cbb (Political)<\/h4>\n<p>\u653f\u5e9c\u306b\u3088\u308b\u96fb\u52d5\u30ad\u30c3\u30af\u30dc\u30fc\u30c9\u306e\u898f\u5236\u7de9\u548c<br \/>\n\u90fd\u5e02\u90e8\u306b\u304a\u3051\u308b\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306e\u63a8\u9032\u653f\u7b56<\/p>\n<h4>3.2 \u7d4c\u6e08 (Economic)<\/h4>\n<p>\u6d88\u8cbb\u8005\u306e\u53ef\u51e6\u5206\u6240\u5f97\u306e\u5897\u52a0<br \/>\n\u74b0\u5883\u554f\u984c\u3078\u306e\u610f\u8b58\u306e\u9ad8\u307e\u308a<br \/>\n\u4ea4\u901a\u6e0b\u6ede\u306e\u60aa\u5316<\/p>\n<h4>3.3 \u793e\u4f1a (Social)<\/h4>\n<p>\u90fd\u5e02\u90e8\u306b\u304a\u3051\u308b\u4eba\u53e3\u96c6\u4e2d<br \/>\n\u5065\u5eb7\u5fd7\u5411\u306e\u9ad8\u307e\u308a<br \/>\n\u77ed\u6642\u9593\u79fb\u52d5\u3078\u306e\u30cb\u30fc\u30ba\u5897\u52a0<\/p>\n<h4>3.4 \u6280\u8853 (Technological)<\/h4>\n<p>\u96fb\u52d5\u30ad\u30c3\u30af\u30dc\u30fc\u30c9\u306e\u6280\u8853\u9769\u65b0<br \/>\n\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u6280\u8853\u306e\u767a\u5c55<br \/>\n\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u5411\u3051\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u666e\u53ca<\/p>\n<h3>4. SWOT\u5206\u6790<\/h3>\n<h4>4.1 \u5f37\u307f (Strengths)<\/h4>\n<p>\u8c4a\u5bcc\u306a\u8eca\u4e21\u6570<br \/>\n\u4fbf\u5229\u306a\u30a2\u30d7\u30ea<br \/>\n\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c<\/p>\n<h4>4.2 \u5f31\u307f (Weaknesses)<\/h4>\n<p>\u6cd5\u898f\u5236\u306e\u5236\u7d04<br \/>\n\u30d0\u30c3\u30c6\u30ea\u30fc\u5207\u308c\u306e\u30ea\u30b9\u30af<br \/>\n\u76d7\u96e3\u30fb\u9055\u6cd5\u99d0\u8eca\u306e\u30ea\u30b9\u30af<\/p>\n<h4>4.3 \u6a5f\u4f1a (Opportunities)<\/h4>\n<p>\u5e02\u5834\u898f\u6a21\u306e\u62e1\u5927<br \/>\n\u65b0\u898f\u9867\u5ba2\u5c64\u306e\u7372\u5f97<br \/>\n\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u9023\u643a<\/p>\n<h4>4.4 \u8105\u5a01 (Threats)<\/h4>\n<p>\u7af6\u5408\u4f01\u696d\u306e\u53c2\u5165<br \/>\n\u6cd5\u898f\u5236\u306e\u5f37\u5316<br \/>\n\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u5909\u5316<\/p>\n<h3>5. \u6226\u7565<\/h3>\n<p>\u4e0a\u8a18\u306e\u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u898f\u5236\u9075\u5b88\u3092\u5fb9\u5e95\u3057\u3001\u5b89\u5168\u6027\u3092\u78ba\u4fdd\u3059\u308b<br \/>\n\u5229\u4fbf\u6027\u306e\u9ad8\u3044\u30a2\u30d7\u30ea\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b<br \/>\n\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u8a2d\u5b9a\u3092\u884c\u3046<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u901a\u3058\u3066\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b<br \/>\n\u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u4e8b\u696d\u3092\u6539\u5584\u3059\u308b<\/p>\n<h3>6. \u53ce\u76ca\u8a08\u753b<\/h3>\n<p>\u4e8b\u696d\u958b\u59cb3\u5e74\u5f8c\u306b\u3001\u5e74\u9593\u58f2\u4e0a10\u5104\u5186\u3001\u55b6\u696d\u5229\u76ca2\u5104\u5186\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u3068\u3059\u308b\u3002<\/p>\n<h3>7. \u30ea\u30b9\u30af\u7ba1\u7406<\/h3>\n<p>\u6cd5\u898f\u5236\u5909\u66f4\u3001\u7af6\u4e89\u6fc0\u5316\u3001\u76d7\u96e3\u30fb\u9055\u6cd5\u99d0\u8eca\u306e\u30ea\u30b9\u30af\u306a\u3069\u3092\u60f3\u5b9a\u3057\u3001\u4ee5\u4e0b\u306e\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3002<\/p>\n<p>\u6cd5\u898f\u5236\u5909\u66f4\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b<br \/>\n\u7af6\u5408\u4f01\u696d\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b<br \/>\nGPS\u8ffd\u8de1\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u3092\u5c0e\u5165\u3057\u3001\u76d7\u96e3\u30fb\u9055\u6cd5\u99d0\u8eca\u3092\u9632\u6b62\u3059\u308b<\/p>\n<h3>8. \u7d50\u8ad6<\/h3>\n<p>PEST\u5206\u6790\u3068SWOT\u5206\u6790\u306e\u7d50\u679c\u3001\u96fb\u52d5\u30ad\u30c3\u30af\u30dc\u30fc\u30c9\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u4e8b\u696d\u306f\u5927\u304d\u306a\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u5506\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\n\u4e0a\u8a18\u306e\u6226\u7565\u3092\u78ba\u5b9f\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u6210\u529f\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<h2><i class=\"fa fa-check-square-o\"><\/i> PEST\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u30c8\u30ec\u30f3\u30c9\u306e\u5909\u5316\u3092\u6291\u3048\u308b\u3001\u3069\u3046\u5909\u308f\u308b\u306e\u304b\u3092\u7406\u89e3\u3001\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u5927\u4e8b\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<br \/>\uff13\u2212\uff15\u5e74\u7a0b\u5ea6\u306e\u4e2d\u9577\u671f\u7684\u306a\u30b9\u30d1\u30f3\u3092\u307f\u3066\u8a18\u8f09\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\u4f8b\uff09\u81ea\u52d5\u904b\u8ee2\u81ea\u52d5\u8eca\u666e\u53ca\u738750\uff05\u3001\u6d88\u8cbb\u7a0e10%\u3001\u4eba\u53e3\u25cb\uff05\u6e1b\u306a\u3069<br \/>5\u5e74\u5f8c\u307e\u3067\u306b\u5b9f\u73fe\u3059\u308b\u3053\u3068\u306f\u66f8\u3044\u3066\u304a\u304f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u00a0<\/p>\n<h2><i class=\"fa fa-coffee\"><\/i> \u307e\u3068\u3081<\/h2>\n<p>SWOT\u5206\u6790\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u81ea\u793e\u306e\u5916\u90e8\u3068\u5185\u90e8\u3092\u5206\u6790\u3057\u3066\u4e00\u756a\u3044\u3044\u6226\u7565\u3092\u3068\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u305d\u3046\u3044\u3063\u305f\u5916\u90e8\u74b0\u5883\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u3001\u4ed6\u306e\u5916\u90e8\u74b0\u5883\u5206\u6790\u3068\u3042\u308f\u305b\u3066\u5206\u6790\u3092\u3059\u3059\u3081\u308b\u306e\u304c\u3044\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u00a0<\/p>\n<h2><i class=\"fa fa-download\"><\/i> \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>PEST\u5206\u6790\u3068\u306f\u5916\u90e8\uff08\u30de\u30af\u30ed\uff09\u74b0\u5883\u5206\u6790\u3092\u884c\u3046\u6642\u306b\u4f7f\u3046\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u7d4c\u6e08\u5b66\u8005\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc &#8230;<\/p>\n","protected":false},"author":1,"featured_media":161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,32,8],"tags":[16,11,15,9,14,10],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/106"}],"collection":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106"}],"version-history":[{"count":16,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":1151,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/106\/revisions\/1151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/media\/161"}],"wp:attachment":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}