{"id":697,"date":"2023-03-20T09:04:06","date_gmt":"2023-03-20T00:04:06","guid":{"rendered":"https:\/\/marketing-framework.info\/?p=697"},"modified":"2025-01-05T13:39:24","modified_gmt":"2025-01-05T04:39:24","slug":"post-106-2-4-2-46-2","status":"publish","type":"post","link":"https:\/\/marketing-framework.info\/?p=697","title":{"rendered":"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e6R\u3068\u306f\uff1fSTP\u5206\u6790\u3067\u4f7f\u3046\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"

<\/i> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e6R\u3063\u3066\u4f55\uff1f<\/h2>\n

\u300c6R\u300d\u3068\u306f\u3001STP\u5206\u6790\u306e\u3001T\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8981\u3068\u306a\u308b\u6307\u6a19\u3067\u3059\u3002
\n\u4ee5\u4e0b6\u3064\u306e\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u5e02\u5834\u898f\u6a21(Realistic Scale)<\/h3>\n

\u5e02\u5834\u898f\u6a21\u306f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u5e02\u5834\u306e\u5927\u304d\u3055\u3084\u898f\u6a21\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u5e02\u5834\u898f\u6a21\u306f\u3001\u5e02\u5834\u306e\u6210\u9577\u6027\u3084\u53ce\u76ca\u6027\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u307e\u305f\u3001\u5e02\u5834\u898f\u6a21\u304c\u5c0f\u3055\u3044\u5834\u5408\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5909\u66f4\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u306e\u512a\u5148\u9806\u4f4d(Rank)<\/h3>\n

\u9867\u5ba2\u306e\u512a\u5148\u9806\u4f4d\u306f\u3001\u9867\u5ba2\u3092\u512a\u5148\u9806\u4f4d\u306b\u5f93\u3063\u3066\u5206\u985e\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u9867\u5ba2\u3092\u512a\u5148\u9806\u4f4d\u306b\u5f93\u3063\u3066\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u512a\u5148\u9806\u4f4d\u306b\u57fa\u3065\u3044\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u3084\u4fa1\u683c\u8a2d\u5b9a\u3001\u8ca9\u58f2\u4fc3\u9032\u6d3b\u52d5\u306a\u3069\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u6210\u9577\u6027(Rate of Growth)<\/h3>\n

\u6210\u9577\u6027\u306f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u5e02\u5834\u306e\u6210\u9577\u901f\u5ea6\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u5e02\u5834\u306e\u6210\u9577\u901f\u5ea6\u306f\u3001\u4f01\u696d\u304c\u5c06\u6765\u306e\u9700\u8981\u3092\u4e88\u6e2c\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u5e02\u5834\u306e\u898f\u6a21\u3084\u7af6\u5408\u72b6\u6cc1\u3068\u3068\u3082\u306b\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u5230\u9054\u53ef\u80fd\u6027(Reach)<\/h3>\n

\u5230\u9054\u53ef\u80fd\u6027\u306f\u3001\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5230\u9054\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5230\u9054\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u5931\u6557\u3057\u307e\u3059\u3002\u5230\u9054\u53ef\u80fd\u6027\u306f\u3001\u5e02\u5834\u306e\u898f\u6a21\u3084\u7af6\u5408\u72b6\u6cc1\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u53ef\u7528\u6027\u306a\u3069\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u7af6\u5408\u72b6\u6cc1(Rival)<\/h3>\n

\u7af6\u5408\u72b6\u6cc1\u306f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u5408\u4ed6\u793e\u306e\u6570\u3084\u7af6\u5408\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u529b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u7af6\u5408\u72b6\u6cc1\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u628a\u63e1\u3057\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u53cd\u5fdc\u306e\u6e2c\u5b9a\u53ef\u80fd\u6027(Response)<\/h3>\n

\u53cd\u5fdc\u306e\u6e2c\u5b9a\u53ef\u80fd\u6027\u306f\u3001\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5bfe\u3057\u3066\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3088\u3063\u3066\u3001\u5e02\u5834\u304c\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3059\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
STP\u5206\u6790\u3068\u306f\uff1fSWOT\u5206\u6790\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
STP\u5206\u6790\u3068\u306f\u3001\u300cSegmentation\u3000\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u300cTargeting \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u300cP \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u8abf\u67fb\u5206\u6790\uff08\u5916\u90e8\u74b0\u5883\u30fb\u5185\u90e8\u74b0\u5883\u3001SWOT\u5206\u6790\uff09\u3092\u3057\u305f\u5f8c\u3001\u3069\u306e\u5e02\u5834\u306e\u3069\u306e\u9867\u5ba2\u5c64\u3092\u72d9\u3044\u3001\u3069\u306e\u7acb\u3061\u4f4d\u7f6e\u3067\u3084\u3063\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u305f\u3066\u308b\u3068\u304d\u306b\u4f7f\u3044\u307e\u3059\u3002\r\n
\u300cSTP\u5206\u6790\u3068\u306f\uff1fSWOT\u5206\u6790\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div>\n

<\/i> AI\u304c\u8003\u3048\u308b6R\u3068\u306f\uff1f<\/h2>\n

\u3061\u306a\u307f\u306b\u3001AI\u306b\u3088\u308b\u3068\u3001\u3053\u3093\u306a\u8aac\u660e\u3092\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002
\n\u4e0a\u306e\uff16R\u3068\u306f\u9055\u3044\u307e\u3059\u304c\u3001\u3053\u3061\u3089\u3082\u305d\u308c\u305e\u308c\u610f\u8b58\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u306f\u53c2\u8003\u306b\u306a\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3054\u53c2\u8003\u307e\u3067\u3002<\/p>\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e6R\u306f\u3001\u9867\u5ba2\u3092\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u305f\u3081\u306e6\u3064\u306e\u8981\u7d20\u3092\u6307\u3057\u307e\u3059\u3002
\n\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

Right Person\uff08\u6b63\u3057\u3044\u4eba\uff09<\/h3>\n

\u6700\u521d\u306e\u8981\u7d20\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4eba\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u3042\u306a\u305f\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u3005\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

Right Message\uff08\u6b63\u3057\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\uff09<\/h3>\n

\u6b21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u3005\u306b\u5411\u3051\u305f\u6b63\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u3084\u8208\u5473\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

Right Time\uff08\u6b63\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\uff09<\/h3>\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e3\u756a\u76ee\u306e\u8981\u7d20\u306f\u3001\u6b63\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u3005\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5f7c\u3089\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6d3b\u52d5\u3057\u3066\u3044\u308b\u6642\u9593\u5e2f\u3084\u3001\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u5b63\u7bc0\u306a\u3069\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u91cd\u8981\u306a\u8981\u7d20\u304c\u3042\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

Right Channel\uff08\u6b63\u3057\u3044\u30c1\u30e3\u30cd\u30eb\uff09<\/h3>\n

\u6b63\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u3005\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u3001\u5370\u5237\u7269\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

Right Frequency\uff08\u6b63\u3057\u3044\u983b\u5ea6\uff09<\/h3>\n

\u9867\u5ba2\u306b\u9069\u5207\u306a\u983b\u5ea6\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u983b\u7e41\u306b\u9001\u4fe1\u3059\u308b\u3068\u3001\u9867\u5ba2\u304c\u4e0d\u5feb\u306b\u611f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3042\u307e\u308a\u306b\u3082\u307e\u308c\u306b\u9001\u4fe1\u3059\u308b\u3068\u3001\u9867\u5ba2\u304c\u5fd8\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

Right ROI\uff08\u6b63\u3057\u3044\u6295\u8cc7\u53ce\u76ca\u7387\uff09<\/h3>\n

\u6700\u5f8c\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3092\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u30b3\u30b9\u30c8\u3068\u52b9\u679c\u3092\u30d0\u30e9\u30f3\u30b9\u826f\u304f\u7ba1\u7406\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n

<\/i> 6R\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h2>\n","protected":false},"excerpt":{"rendered":"

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