{"id":703,"date":"2023-03-20T09:39:50","date_gmt":"2023-03-20T00:39:50","guid":{"rendered":"https:\/\/marketing-framework.info\/?p=703"},"modified":"2023-03-20T09:39:50","modified_gmt":"2023-03-20T00:39:50","slug":"post-106-2-4-2-46-3","status":"publish","type":"post","link":"https:\/\/marketing-framework.info\/?p=703","title":{"rendered":"\uff15\u3064\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565"},"content":{"rendered":"
\u3053\u306e\u30da\u30fc\u30b8\u3067\u306f\uff15\u3064\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u30da\u30fc\u30b8\u4e0b\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/div>\n

<\/i> \uff15\u3064\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3069\u3093\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff1f<\/h2>\n

\u300c\uff15\u3064\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d\u3068\u306f\u3001STP\u5206\u6790\u306eT\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3068\u304d\u306e\u8003\u3048\u65b9\u3067\u3059\u3002
\n\u81ea\u793e\u306e\u898f\u6a21\u3084\u6226\u7565\u306b\u305d\u3063\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3069\u3046\u3059\u308b\u304b\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u5358\u4e00\u30bb\u30b0\u30e1\u30f3\u30c8\u96c6\u4e2d\u578b (Single Segment Concentration)<\/h3>\n

\u5358\u4e00\u30bb\u30b0\u30e1\u30f3\u30c8\u96c6\u4e2d\u578b\u306f\u3001\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u91cd\u70b9\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u6226\u7565\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u3067\u306f\u3001\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u30bb\u30b0\u30e1\u30f3\u30c8\u5185\u3067\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5834\u5408\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u88fd\u54c1\u5c02\u9580\u578b (Product Specialization)<\/h3>\n

\u88fd\u54c1\u5c02\u9580\u578b\u306f\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u88fd\u54c1\u30e9\u30a4\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6226\u7565\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u3067\u306f\u3001\u4f01\u696d\u306f\u88fd\u54c1\u306e\u7279\u5fb4\u3084\u6a5f\u80fd\u3092\u91cd\u8996\u3057\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3084\u6027\u80fd\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3057\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u88fd\u54c1\u958b\u767a\u306b\u304a\u3044\u3066\u512a\u4f4d\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5e02\u5834\u5c02\u9580\u578b (Market Specialization)<\/h3>\n

\u5e02\u5834\u5c02\u9580\u578b\u306f\u3001\u7279\u5b9a\u306e\u5e02\u5834\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6226\u7565\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u3067\u306f\u3001\u4f01\u696d\u306f\u7279\u5b9a\u306e\u5e02\u5834\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3084\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3061\u3001\u305d\u306e\u5e02\u5834\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3057\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u7279\u5b9a\u306e\u5e02\u5834\u3067\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3084\u7d4c\u9a13\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u9078\u629e\u7684\u5c02\u9580\u578b (Selective Specialization)<\/h3>\n

\u9078\u629e\u7684\u5c02\u9580\u578b\u306f\u3001\u8907\u6570\u306e\u5e02\u5834\u3084\u88fd\u54c1\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6226\u7565\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u3067\u306f\u3001\u4f01\u696d\u306f\u8907\u6570\u306e\u5e02\u5834\u3084\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3061\u3001\u305d\u306e\u5e02\u5834\u3084\u88fd\u54c1\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3057\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u8907\u6570\u306e\u5e02\u5834\u3084\u88fd\u54c1\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3061\u3001\u304b\u3064\u5e02\u5834\u304c\u7af6\u4e89\u7684\u3067\u3042\u308b\u5834\u5408\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5e02\u5834\u30d5\u30eb\u30ab\u30d0\u30ec\u30c3\u30b8\u578b (Full Market Coverage)<\/h3>\n

\u5e02\u5834\u30d5\u30eb\u30ab\u30d0\u30ec\u30c3\u30b8\u578b\u306f\u3001\u53ef\u80fd\u306a\u9650\u308a\u591a\u304f\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6226\u7565\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u3067\u306f\u3001\u4f01\u696d\u306f\u591a\u304f\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u5168\u4f53\u3092\u30ab\u30d0\u30fc\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u591a\u69d8\u306a\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3061\u3001\u304b\u3064\u5e02\u5834\u304c\u7af6\u4e89\u7684\u3067\u3042\u308b\u5834\u5408\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5e02\u5834\u30d5\u30eb\u30ab\u30d0\u30ec\u30c3\u30b8\u578b\u306e\u5b9f\u73fe\u306b\u306f\u81a8\u5927\u306a\u30ea\u30bd\u30fc\u30b9\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u52b9\u7387\u6027\u3084\u53ce\u76ca\u6027\u306e\u554f\u984c\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
STP\u5206\u6790\u3068\u306f\uff1fSWOT\u5206\u6790\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
STP\u5206\u6790\u3068\u306f\u3001\u300cSegmentation\u3000\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u300cTargeting \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u300cP \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u8abf\u67fb\u5206\u6790\uff08\u5916\u90e8\u74b0\u5883\u30fb\u5185\u90e8\u74b0\u5883\u3001SWOT\u5206\u6790\uff09\u3092\u3057\u305f\u5f8c\u3001\u3069\u306e\u5e02\u5834\u306e\u3069\u306e\u9867\u5ba2\u5c64\u3092\u72d9\u3044\u3001\u3069\u306e\u7acb\u3061\u4f4d\u7f6e\u3067\u3084\u3063\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u305f\u3066\u308b\u3068\u304d\u306b\u4f7f\u3044\u307e\u3059\u3002\r\n
\u300cSTP\u5206\u6790\u3068\u306f\uff1fSWOT\u5206\u6790\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div>\n
\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e6R\u3068\u306f\uff1fSTP\u5206\u6790\u3067\u4f7f\u3046\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e6R\u306f\u3001\u300c6R\u300d\u3068\u306f\u3001STP\u5206\u6790\u306e\u3001T\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8981\u3068\u306a\u308b\u6307\u6a19\u3067\u3059\u3002\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6027\u3001\u7af6\u5408\u306e\u72b6\u6cc1\u3001\u512a\u5148\u9806\u4f4d\u3001\u5230\u9054\u53ef\u80fd\u6027\u3001\u6e2c\u5b9a\u53ef\u80fd\u6027\u306e6\u3064\u306e\u8981\u7d20\u3092\u6307\u3057\u307e\u3059\u3002
\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e6R\u3068\u306f\uff1fSTP\u5206\u6790\u3067\u4f7f\u3046\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div>\n

<\/i> \uff15\u3064\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h2>\n","protected":false},"excerpt":{"rendered":"

\u300c\uff15\u3064\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u300d\u3068\u306f\u3001STP\u5206\u6790\u306eT\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3068\u304d\u306e\u8003\u3048\u65b9\u3067\u3059\u3002
\n\u81ea\u793e\u306e\u898f\u6a21\u3084\u6226 …<\/p>\n","protected":false},"author":1,"featured_media":704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,7,32],"tags":[90,11,15,9,14,10],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/703"}],"collection":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=703"}],"version-history":[{"count":1,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/703\/revisions"}],"predecessor-version":[{"id":705,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/703\/revisions\/705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/media\/704"}],"wp:attachment":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}