{"id":709,"date":"2023-03-20T09:48:12","date_gmt":"2023-03-20T00:48:12","guid":{"rendered":"https:\/\/marketing-framework.info\/?p=709"},"modified":"2025-01-05T13:38:52","modified_gmt":"2025-01-05T04:38:52","slug":"post-106-2-4-2-46-4","status":"publish","type":"post","link":"https:\/\/marketing-framework.info\/?p=709","title":{"rendered":"\u7af6\u4e89\u5730\u4f4d\u6226\u7565\u3068\u306f\uff1fSTP\u5206\u6790\u3067\u4f7f\u3046\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"

<\/i> \u300c\u7af6\u4e89\u5730\u4f4d\u6226\u7565\u300d\u306f\u3069\u3093\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff1f<\/h2>\n

\u300c\u7af6\u4e89\u5730\u4f4d\u6226\u7565\u300d\u3068\u306f\u3001\u30d5\u30a3\u30ea\u30c3\u30d7\u30b3\u30c8\u30e9\u30fc\u6c0f\u304c\u8003\u6848\u3057\u305f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002
\nSTP\u5206\u6790\u306e\u6700\u5f8c\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3067\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306a\u308a\u307e\u3059\u3002
\n\u4ee5\u4e0b\uff14\u3064\u306b\u308f\u3051\u3089\u308c\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u306e\u8cea\u3068\u91cf\u306b\u3088\u3063\u3066\u3001\u3069\u3053\u306b\u3042\u3066\u306f\u307e\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u4eca\u5f8c\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
STP\u5206\u6790\u3068\u306f\uff1fSWOT\u5206\u6790\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
STP\u5206\u6790\u3068\u306f\u3001\u300cSegmentation\u3000\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u300cTargeting \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u300cP \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u8abf\u67fb\u5206\u6790\uff08\u5916\u90e8\u74b0\u5883\u30fb\u5185\u90e8\u74b0\u5883\u3001SWOT\u5206\u6790\uff09\u3092\u3057\u305f\u5f8c\u3001\u3069\u306e\u5e02\u5834\u306e\u3069\u306e\u9867\u5ba2\u5c64\u3092\u72d9\u3044\u3001\u3069\u306e\u7acb\u3061\u4f4d\u7f6e\u3067\u3084\u3063\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u305f\u3066\u308b\u3068\u304d\u306b\u4f7f\u3044\u307e\u3059\u3002\r\n
\u300cSTP\u5206\u6790\u3068\u306f\uff1fSWOT\u5206\u6790\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div>\n

\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30fc\u30c0\u30fc<\/h3>\n

\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u5e02\u5834\u306e\u4e3b\u8981\u306a\u30d7\u30ec\u30fc\u30e4\u30fc\u3067\u3042\u308a\u3001\u696d\u754c\u5185\u3067\u6700\u3082\u5f37\u529b\u306a\u4f01\u696d\u3067\u3059\u3002\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u4f01\u696d\u306f\u3001\u5e02\u5834\u306e\u30c8\u30c3\u30d7\u30b7\u30a7\u30a2\u3092\u6301\u3061\u3001\u9ad8\u3044\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u81ea\u793e\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u304b\u3089\u306e\u652f\u6301\u3092\u5f97\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3084\u6a5f\u80fd\u3001\u4fa1\u683c\u306a\u3069\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30c1\u30e3\u30ec\u30f3\u30b8\u30e3\u30fc<\/h3>\n

\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30c1\u30e3\u30ec\u30f3\u30b8\u30e3\u30fc\u306f\u3001\u5e02\u5834\u30672\u4f4d\u307e\u305f\u306f3\u4f4d\u306e\u4f01\u696d\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30fc\u30c0\u30fc\u306b\u5bfe\u3057\u3066\u6311\u6226\u3059\u308b\u4f01\u696d\u3067\u3059\u3002\u30c1\u30e3\u30ec\u30f3\u30b8\u30e3\u30fc\u4f01\u696d\u306f\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u4f01\u696d\u3068\u306e\u5dee\u3092\u57cb\u3081\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3084\u6a5f\u80fd\u3001\u4fa1\u683c\u306a\u3069\u3092\u8abf\u6574\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u65b0\u3057\u3044\u5e02\u5834\u30cb\u30fc\u30ba\u3084\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30d5\u30a9\u30ed\u30ef\u30fc<\/h3>\n

\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30d5\u30a9\u30ed\u30ef\u30fc\u306f\u3001\u5e02\u5834\u30672\u4f4d\u307e\u305f\u306f3\u4f4d\u4ee5\u4e0b\u306e\u4f01\u696d\u3067\u3042\u308a\u3001\u65e2\u5b58\u306e\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u4f01\u696d\u3068\u7af6\u5408\u3057\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u4f01\u696d\u306f\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u4f01\u696d\u306e\u6210\u529f\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u6226\u7565\u3092\u6a21\u5023\u3059\u308b\u3053\u3068\u3067\u5e02\u5834\u306b\u53c2\u5165\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u65b0\u3057\u3044\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30cb\u30c3\u30c1\u30e3\u30fc<\/h3>\n

\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30cb\u30c3\u30c1\u30e3\u30fc\u306f\u3001\u7279\u5b9a\u306e\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u5c0f\u898f\u6a21\u306a\u4f01\u696d\u3067\u3042\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u305d\u306e\u5e02\u5834\u3067\u306e\u6210\u529f\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u30cb\u30c3\u30c1\u30e3\u30fc\u4f01\u696d\u306f\u3001\u5927\u4f01\u696d\u304c\u9069\u5207\u306b\u5bfe\u5fdc\u3067\u304d\u3066\u3044\u306a\u3044\u7279\u5b9a\u306e\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u6ce8\u529b\u3057\u3001\u9ad8\u3044\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5f97\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u3092\u52dd\u3061\u629c\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

<\/i> \u300c\u7af6\u4e89\u5730\u4f4d\u6226\u7565\u300d\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h2>\n","protected":false},"excerpt":{"rendered":"

\u300c\u7af6\u4e89\u5730\u4f4d\u6226\u7565\u300d\u3068\u306f\u3001\u30d5\u30a3\u30ea\u30c3\u30d7\u30b3\u30c8\u30e9\u30fc\u6c0f\u304c\u8003\u6848\u3057\u305f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002
\nSTP\u5206\u6790 …<\/p>\n","protected":false},"author":1,"featured_media":710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,7,32],"tags":[11,15,9,14,91,10],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/709"}],"collection":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=709"}],"version-history":[{"count":3,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/709\/revisions"}],"predecessor-version":[{"id":1095,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/709\/revisions\/1095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/media\/710"}],"wp:attachment":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}