{"id":754,"date":"2023-03-27T08:38:18","date_gmt":"2023-03-26T23:38:18","guid":{"rendered":"https:\/\/marketing-framework.info\/?p=754"},"modified":"2025-01-05T13:30:34","modified_gmt":"2025-01-05T04:30:34","slug":"post-106-2-4-2-46-16","status":"publish","type":"post","link":"https:\/\/marketing-framework.info\/?p=754","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\uff1f\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"

<\/i> \u300cRFM\u5206\u6790\u300d\u306f\u3069\u3093\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff1f<\/h2>\n

\u300cRFM\u5206\u6790\u300d\u3068\u306f\u3001\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff08Recency\uff09\u3001\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\uff09\u3001\u8cfc\u8cb7\u91d1\u984d\uff08Monetary\uff09\u306e3\u3064\u306e\u89b3\u70b9\u304b\u3089\u3001\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

Recency\uff1a\u6700\u8fd1\u306e\u8cfc\u5165\u65e5<\/h3>\n

\u9867\u5ba2\u304c\u6700\u8fd1\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u304b\u3069\u3046\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u76f4\u8fd1\u3067\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306f\u3001\u4eca\u5f8c\u3082\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

Frequency\uff1a\u8cfc\u8cb7\u983b\u5ea6<\/h3>\n

\u4e00\u5b9a\u671f\u9593\u5185\u306b\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u305f\u56de\u6570\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u8cfc\u5165\u56de\u6570\u304c\u591a\u3044\u9867\u5ba2\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u304f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

Monetary\uff1a\u8cfc\u8cb7\u91d1\u984d<\/h3>\n

\u9867\u5ba2\u304c\u4e00\u5b9a\u671f\u9593\u5185\u306b\u8cfc\u5165\u3057\u305f\u91d1\u984d\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u8cfc\u5165\u91d1\u984d\u304c\u591a\u3044\u9867\u5ba2\u306f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

RFM\u5206\u6790\u3067\u306f\u3001\u3053\u308c\u3089\u306e3\u3064\u306e\u6307\u6a19\u3092\u5143\u306b\u3001\u9867\u5ba2\u30924\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u8cb7\u983b\u5ea6\u304c\u9ad8\u304f\u3001\u8cfc\u8cb7\u91d1\u984d\u3082\u591a\u3044\u9867\u5ba2\u306f\u3001\u6700\u3082\u4fa1\u5024\u306e\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\uff08\u30d7\u30e9\u30c1\u30ca\u30b0\u30eb\u30fc\u30d7\uff09\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n

RFM\u5206\u6790\u306e\u7d50\u679c\u3092\u5143\u306b\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u8cb7\u983b\u5ea6\u304c\u4f4e\u304f\u3001\u8cfc\u8cb7\u91d1\u984d\u3082\u5c11\u306a\u3044\u9867\u5ba2\uff08\u6700\u3082\u4fa1\u5024\u306e\u4f4e\u3044\u30b0\u30eb\u30fc\u30d7\uff09\u306b\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u8cb7\u3092\u4fc3\u3059\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3063\u305f\u308a\u3001\u5546\u54c1\u4fa1\u683c\u3092\u4e0b\u3052\u3066\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3067\u8cfc\u8cb7\u983b\u5ea6\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

<\/i> \u300cRFM\u5206\u6790\u300d\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h2>\n","protected":false},"excerpt":{"rendered":"

\u300cRFM\u5206\u6790\u300d\u3068\u306f\u3001\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff08Recency\uff09\u3001\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\uff09\u3001\u8cfc\u8cb7\u91d1\u984d\uff08Monetary\uff09\u306e3\u3064\u306e\u89b3\u70b9\u304b\u3089 …<\/p>\n","protected":false},"author":1,"featured_media":755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,32,102],"tags":[103,11,15,9,14,10],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/754"}],"collection":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=754"}],"version-history":[{"count":2,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/754\/revisions"}],"predecessor-version":[{"id":1083,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/754\/revisions\/1083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/media\/755"}],"wp:attachment":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}