{"id":945,"date":"2024-12-08T07:00:40","date_gmt":"2024-12-07T22:00:40","guid":{"rendered":"https:\/\/marketing-framework.info\/?p=945"},"modified":"2024-12-29T18:46:29","modified_gmt":"2024-12-29T09:46:29","slug":"post-945","status":"publish","type":"post","link":"https:\/\/marketing-framework.info\/?p=945","title":{"rendered":"\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u3078\u306e\u30bb\u30fc\u30eb\u30b9\u4f01\u753b\u30fb\u63d0\u6848\u66f8\u306e\u66f8\u304d\u65b9\u30fb\u69cb\u6210"},"content":{"rendered":"

\u81ea\u793e\u306e\u5546\u54c1\u3092\u55b6\u696d\u63d0\u6848\u3059\u308b\u305f\u3081\u306e\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u3078\u306e\u4f01\u753b\u30fb\u63d0\u6848\u66f8\u306e\u66f8\u304d\u65b9\u30fb\u69cb\u6210\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n

\u57fa\u672c\u7684\u306b\u306f\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u304a\u4f1d\u3048\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u304c\u3001
\n\u4f01\u753b\u66f8\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u8ad6\u7406\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306b\u3082\u7406\u89e3\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n

1. \u8868\u7d19<\/h2>\n

1.1 \u63d0\u6848\u66f8\u306e\u30bf\u30a4\u30c8\u30eb<\/h3>\n

\u63d0\u6848\u66f8\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002\u4f8b\uff1a\u300c\u3010\u4f1a\u793e\u540d\u3011\u5fa1\u4e2d\u3000\u25ef\u25ef\u306e\u3054\u63d0\u6848\u300d<\/p>\n

1.2 \u63d0\u6848\u65e5\u30fb\u63d0\u6848\u8005\u60c5\u5831<\/h3>\n

\u63d0\u6848\u66f8\u306e\u4f5c\u6210\u65e5\u3001\u63d0\u6848\u8005\u306e\u540d\u524d\u3001\u5f79\u8077\u3001\u9023\u7d61\u5148\u306a\u3069\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002<\/p>\n

2. \u63d0\u6848\u66f8\u306e\u76ee\u7684\u30fb\u80cc\u666f<\/h2>\n

2.1 \u63d0\u6848\u306e\u76ee\u7684<\/h3>\n

MECE\u306e\u539f\u5247\u306b\u5f93\u3044\u3001\u63d0\u6848\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u76ee\u7684\u3092\u8ff0\u3079\u3001\u63d0\u6848\u306e\u610f\u7fa9\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002<\/p>\n

2.2 \u80cc\u666f\u60c5\u5831<\/h3>\n

\u696d\u754c\u52d5\u5411\u3084\u898b\u8fbc\u307f\u5ba2\u306e\u73fe\u72b6\u3092\u6574\u7406\u3057\u3001\u63d0\u6848\u304c\u5fc5\u8981\u306a\u80cc\u666f\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306fPEST\u5206\u6790\uff08\u653f\u6cbb\u7684\u3001\u7d4c\u6e08\u7684\u3001\u793e\u4f1a\u7684\u3001\u6280\u8853\u7684\u8981\u56e0\uff09\u3084SWOT\u5206\u6790\uff08\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3001\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
PEST\u5206\u6790\u3068\u306f\uff1f\u74b0\u5883\u5206\u6790\u3092\u884c\u3046\u6642\u306b\u4f7f\u3046\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
PEST\u5206\u6790\u3068\u306f\u5916\u90e8\uff08\u30de\u30af\u30ed\uff09\u74b0\u5883\u5206\u6790\u3092\u884c\u3046\u6642\u306b\u4f7f\u3046\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u7d4c\u6e08\u5b66\u8005\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u304c\u63d0\u5531\u3057\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\r\nPEST\u3068\u306f\u6b21\u306e\uff14\u3064\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3059\u3000P\uff1aPolitics\u3000\u653f\u6cbb\u3000E:Economy\u3000\u7d4c\u6e08\u3000S:Society\u3000\u793e\u4f1a\u3000T:Technology\u3000\u6280\u8853
\u300cPEST\u5206\u6790\u3068\u306f\uff1f\u74b0\u5883\u5206\u6790\u3092\u884c\u3046\u6642\u306b\u4f7f\u3046\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div>
\n
\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
SWOT\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
SWOT\u5206\u6790\u3068\u306f\u3001\u4e3b\u306b\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u6642\u306b\u4f7f\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002SWOT\u5206\u6790\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3053\u3061\u3089\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\r\nS\uff1bStrength\u3000\u81ea\u793e\u306e\u5f37\u307f\u3000W\uff1bWeakness\u3000\u81ea\u793e\u306e\u5f31\u307f\u3000O\uff1bOpportunity\u3000\u6a5f\u4f1a\u3000T:Threat\u3000\u8105\u5a01\u3000S\u3068W\u306f\u81ea\u793e\u5206\u6790\u3001\u3064\u307e\u308a\u5185\u90e8\u74b0\u5883\u5206\u6790\u3067\u3001O\u3068T\u306f\u81ea\u793e\u5916\u306e\u5206\u6790\u3001\u3064\u307e\u308a\u5916\u90e8\u74b0\u5883\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002
\u300cSWOT\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

3. \u898b\u8fbc\u307f\u5ba2\u306e\u8ab2\u984c\u30fb\u30cb\u30fc\u30ba<\/h2>\n

3.1 \u898b\u8fbc\u307f\u5ba2\u306e\u8ab2\u984c<\/h3>\n

MECE\u3092\u610f\u8b58\u3057\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u62b1\u3048\u308b\u5177\u4f53\u7684\u306a\u8ab2\u984c\u3084\u554f\u984c\u3092\u7db2\u7f85\u7684\u306b\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u30b3\u30b9\u30c8\u306e\u5897\u5927\u300d\u300c\u696d\u52d9\u306e\u975e\u52b9\u7387\u5316\u300d\u306a\u3069\u3001\u512a\u5148\u5ea6\u9806\u306b\u6574\u7406\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"MECE\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\"<\/div>
MECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\u3068\u306f\uff1f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
MECE\u3068\u306fMutually Exclusive\uff08\u76f8\u4e92\u306b\u6392\u4ed6\u7684\uff09Collectively Exhaustive\uff08\u5168\u4f53\u7684\u306b\u6f0f\u308c\u304c\u306a\u3044\uff09\u306e\uff14\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\r\nMECE\u306f\u300c\u3082\u308c\u306a\u304f\u30c0\u30d6\u308a\u306a\u304f\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5916\u8cc7\u7cfb\u4f01\u696d\u3067\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u304c\u91cd\u8996\u3055\u308c\u3001\u3053\u306eMECE\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u3068\u3082\u8a00\u3048\u308b\u8003\u3048\u65b9\u3067\u3059\u3002\r\n
\u300cMECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\u3068\u306f\uff1f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

3.2 \u898b\u8fbc\u307f\u5ba2\u306e\u30cb\u30fc\u30ba<\/h3>\n

\u898b\u8fbc\u307f\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u3082MECE\u306e\u539f\u5247\u306b\u57fa\u3065\u3044\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u6c42\u3081\u308b\u89e3\u6c7a\u7b56\u3092\u6574\u7406\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"MECE\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\"<\/div>
MECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\u3068\u306f\uff1f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
MECE\u3068\u306fMutually Exclusive\uff08\u76f8\u4e92\u306b\u6392\u4ed6\u7684\uff09Collectively Exhaustive\uff08\u5168\u4f53\u7684\u306b\u6f0f\u308c\u304c\u306a\u3044\uff09\u306e\uff14\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\r\nMECE\u306f\u300c\u3082\u308c\u306a\u304f\u30c0\u30d6\u308a\u306a\u304f\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5916\u8cc7\u7cfb\u4f01\u696d\u3067\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u304c\u91cd\u8996\u3055\u308c\u3001\u3053\u306eMECE\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u3068\u3082\u8a00\u3048\u308b\u8003\u3048\u65b9\u3067\u3059\u3002\r\n
\u300cMECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\u3068\u306f\uff1f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

4. \u63d0\u6848\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9<\/h2>\n

4.1 \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u6982\u8981<\/h3>\n

\u63d0\u6848\u3059\u308b\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3092\u8a73\u7d30\u306b\u8aac\u660e\u3057\u307e\u3059\u30024P\u5206\u6790\uff08\u88fd\u54c1\u3001\u4fa1\u683c\u3001\u6d41\u901a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u3092\u6d3b\u7528\u3057\u3066\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3092\u660e\u793a\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
4P\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
4P\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u4fa1\u683c\u3067\u3069\u3046\u3044\u3063\u305f\u30eb\u30fc\u30c8\u3067\u8ca9\u58f2\u3057\u3066\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u304b\u3092\u4e00\u9023\u306e\u6d41\u308c\u3067\u5206\u6790\u30fb\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\r\nProduct\uff08\u5546\u54c1\u30fb\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff09\u3001Price\uff08\u4fa1\u683c\uff09\u3001Place\uff08\u6d41\u901a\uff09\u3001Promotion\uff08\u8ca9\u4fc3\uff09\u306e4\u3064\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u30664P\u5206\u6790\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002
\u300c4P\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

4.2 \u63d0\u6848\u306e\u5dee\u5225\u5316\u8981\u7d20<\/h3>\n

\u7af6\u5408\u3068\u81ea\u793e\u306e\u5dee\u5225\u5316\u8981\u7d20\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306fSWOT\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u304b\u3057\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u53d6\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
SWOT\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
SWOT\u5206\u6790\u3068\u306f\u3001\u4e3b\u306b\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u6642\u306b\u4f7f\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002SWOT\u5206\u6790\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3053\u3061\u3089\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\r\nS\uff1bStrength\u3000\u81ea\u793e\u306e\u5f37\u307f\u3000W\uff1bWeakness\u3000\u81ea\u793e\u306e\u5f31\u307f\u3000O\uff1bOpportunity\u3000\u6a5f\u4f1a\u3000T:Threat\u3000\u8105\u5a01\u3000S\u3068W\u306f\u81ea\u793e\u5206\u6790\u3001\u3064\u307e\u308a\u5185\u90e8\u74b0\u5883\u5206\u6790\u3067\u3001O\u3068T\u306f\u81ea\u793e\u5916\u306e\u5206\u6790\u3001\u3064\u307e\u308a\u5916\u90e8\u74b0\u5883\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002
\u300cSWOT\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

4.3 \u5177\u4f53\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h3>\n

\u898b\u8fbc\u307f\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

5. \u63d0\u6848\u3059\u308b\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09<\/h2>\n

5.1 \u671f\u5f85\u3055\u308c\u308b\u52b9\u679c<\/h3>\n

\u898b\u8fbc\u307f\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u5177\u4f53\u7684\u306a\u52b9\u679c\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u3067\u5c0e\u3044\u305f\u5f37\u307f\u3092\u5f37\u8abf\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u671f\u5f85\u306b\u6cbf\u3046\u7d50\u679c\u3092\u793a\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
SWOT\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
SWOT\u5206\u6790\u3068\u306f\u3001\u4e3b\u306b\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u6642\u306b\u4f7f\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002SWOT\u5206\u6790\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3053\u3061\u3089\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\r\nS\uff1bStrength\u3000\u81ea\u793e\u306e\u5f37\u307f\u3000W\uff1bWeakness\u3000\u81ea\u793e\u306e\u5f31\u307f\u3000O\uff1bOpportunity\u3000\u6a5f\u4f1a\u3000T:Threat\u3000\u8105\u5a01\u3000S\u3068W\u306f\u81ea\u793e\u5206\u6790\u3001\u3064\u307e\u308a\u5185\u90e8\u74b0\u5883\u5206\u6790\u3067\u3001O\u3068T\u306f\u81ea\u793e\u5916\u306e\u5206\u6790\u3001\u3064\u307e\u308a\u5916\u90e8\u74b0\u5883\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002
\u300cSWOT\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

5.2 \u9867\u5ba2\u306e\u6210\u529f\u4e8b\u4f8b\uff08\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff09<\/h3>\n

\u904e\u53bb\u306e\u9867\u5ba2\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u5b9f\u7e3e\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u3068\u8aac\u5f97\u529b\u3092\u5897\u3057\u307e\u3059\u3002<\/p>\n

6. \u5b9f\u65bd\u8a08\u753b\u30fb\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb<\/h2>\n

6.1 \u5b9f\u65bd\u306e\u6d41\u308c<\/h3>\n

\u5546\u54c1\u306e\u5c0e\u5165\u304b\u3089\u904b\u7528\u958b\u59cb\u307e\u3067\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u793a\u3057\u3001\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3001\u5b9f\u65bd\u306e\u9806\u5e8f\u3092\u8ad6\u7406\u7684\u306b\u6574\u7406\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u306f\uff1f\u8ad6\u7406\u7684\u306b\u601d\u8003\u3059\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306e\u4f01\u753b\u66f8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u30da\u30fc\u30b8\u4e0b\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u4e3b\u306b\u554f\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002
\u300c\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u306f\uff1f\u8ad6\u7406\u7684\u306b\u601d\u8003\u3059\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

6.2 \u30b5\u30dd\u30fc\u30c8\u4f53\u5236<\/h3>\n

\u5b9f\u65bd\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u5b89\u5fc3\u611f\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n

7. \u4fa1\u683c\u30fb\u8cbb\u7528<\/h2>\n

7.1 \u4fa1\u683c\u306e\u6982\u8981<\/h3>\n

\u63d0\u6848\u3059\u308b\u5546\u54c1\u306e\u4fa1\u683c\u3092\u8a73\u7d30\u306b\u8aac\u660e\u3057\u307e\u3059\u3002\u5358\u4fa1\u3001\u6570\u91cf\u3001\u7dcf\u984d\u306a\u3069\u3092\u660e\u78ba\u306b\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u30b3\u30b9\u30c8\u9762\u3067\u7d0d\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n

7.2 \u652f\u6255\u3044\u6761\u4ef6<\/h3>\n

\u652f\u6255\u3044\u65b9\u6cd5\u3001\u652f\u6255\u3044\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306a\u3069\u3001\u53d6\u5f15\u6761\u4ef6\u3092\u5177\u4f53\u7684\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n

8. \u7d50\u8ad6\u3068\u6b21\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n

8.1 \u63d0\u6848\u306e\u8981\u7d04<\/h3>\n

\u63d0\u6848\u66f8\u5168\u4f53\u306e\u8981\u70b9\u3092\u7c21\u6f54\u306b\u307e\u3068\u3081\u307e\u3059\u3002MECE\u306b\u5f93\u3044\u3001\u63d0\u6848\u5185\u5bb9\u3092\u6574\u7406\u3057\u3066\u898b\u8fbc\u307f\u5ba2\u306b\u518d\u5ea6\u78ba\u8a8d\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"MECE\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\"<\/div>
MECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\u3068\u306f\uff1f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
MECE\u3068\u306fMutually Exclusive\uff08\u76f8\u4e92\u306b\u6392\u4ed6\u7684\uff09Collectively Exhaustive\uff08\u5168\u4f53\u7684\u306b\u6f0f\u308c\u304c\u306a\u3044\uff09\u306e\uff14\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\r\nMECE\u306f\u300c\u3082\u308c\u306a\u304f\u30c0\u30d6\u308a\u306a\u304f\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5916\u8cc7\u7cfb\u4f01\u696d\u3067\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u304c\u91cd\u8996\u3055\u308c\u3001\u3053\u306eMECE\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u3068\u3082\u8a00\u3048\u308b\u8003\u3048\u65b9\u3067\u3059\u3002\r\n
\u300cMECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\u3068\u306f\uff1f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

8.2 \u6b21\u306e\u30b9\u30c6\u30c3\u30d7<\/h3>\n

\u63d0\u6848\u3092\u53d7\u3051\u305f\u5f8c\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u53d6\u308b\u3079\u304d\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u8a2d\u5b9a\u300d\u300c\u5951\u7d04\u7de0\u7d50\u300d\u306a\u3069\u3001\u6b21\u306b\u9032\u3080\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n

9. \u4ed8\u9332\uff08\u5fc5\u8981\u306b\u5fdc\u3058\u3066\uff09<\/h2>\n

9.1 \u53c2\u8003\u8cc7\u6599<\/h3>\n

\u63d0\u6848\u5185\u5bb9\u306b\u95a2\u9023\u3059\u308b\u8ffd\u52a0\u8cc7\u6599\uff08\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u3001\u8a73\u7d30\u306a\u4fa1\u683c\u8868\u3001FAQ\u306a\u3069\uff09\u3092\u4ed8\u9332\u3068\u3057\u3066\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

\u30bb\u30fc\u30eb\u30b9\u63d0\u6848\u66f8\u306b\u4f7f\u308f\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n

MECE\uff08Mutually Exclusive, Collectively Exhaustive\uff09\uff1a\u63d0\u6848\u66f8\u5168\u4f53\u3067\u3001\u91cd\u8907\u306a\u304f\u3001\u6f0f\u308c\u306a\u304f\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u63d0\u793a\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"MECE\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\"<\/div>
MECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\u3068\u306f\uff1f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
MECE\u3068\u306fMutually Exclusive\uff08\u76f8\u4e92\u306b\u6392\u4ed6\u7684\uff09Collectively Exhaustive\uff08\u5168\u4f53\u7684\u306b\u6f0f\u308c\u304c\u306a\u3044\uff09\u306e\uff14\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\r\nMECE\u306f\u300c\u3082\u308c\u306a\u304f\u30c0\u30d6\u308a\u306a\u304f\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5916\u8cc7\u7cfb\u4f01\u696d\u3067\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u304c\u91cd\u8996\u3055\u308c\u3001\u3053\u306eMECE\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u3068\u3082\u8a00\u3048\u308b\u8003\u3048\u65b9\u3067\u3059\u3002\r\n
\u300cMECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\u3068\u306f\uff1f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

SWOT\u5206\u6790\uff1a\u898b\u8fbc\u307f\u5ba2\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u89e3\u6c7a\u7b56\u306e\u5f37\u307f\u3092\u793a\u3059\u305f\u3081\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
SWOT\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
SWOT\u5206\u6790\u3068\u306f\u3001\u4e3b\u306b\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u6642\u306b\u4f7f\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002SWOT\u5206\u6790\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3053\u3061\u3089\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\r\nS\uff1bStrength\u3000\u81ea\u793e\u306e\u5f37\u307f\u3000W\uff1bWeakness\u3000\u81ea\u793e\u306e\u5f31\u307f\u3000O\uff1bOpportunity\u3000\u6a5f\u4f1a\u3000T:Threat\u3000\u8105\u5a01\u3000S\u3068W\u306f\u81ea\u793e\u5206\u6790\u3001\u3064\u307e\u308a\u5185\u90e8\u74b0\u5883\u5206\u6790\u3067\u3001O\u3068T\u306f\u81ea\u793e\u5916\u306e\u5206\u6790\u3001\u3064\u307e\u308a\u5916\u90e8\u74b0\u5883\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002
\u300cSWOT\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u7d4c\u55b6\u30fb\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

4P\u5206\u6790\uff1a\u63d0\u6848\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u898b\u8fbc\u307f\u5ba2\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3092\u8a73\u7d30\u306b\u793a\u3059\u305f\u3081\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
4P\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
4P\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u4fa1\u683c\u3067\u3069\u3046\u3044\u3063\u305f\u30eb\u30fc\u30c8\u3067\u8ca9\u58f2\u3057\u3066\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u304b\u3092\u4e00\u9023\u306e\u6d41\u308c\u3067\u5206\u6790\u30fb\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\r\nProduct\uff08\u5546\u54c1\u30fb\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff09\u3001Price\uff08\u4fa1\u683c\uff09\u3001Place\uff08\u6d41\u901a\uff09\u3001Promotion\uff08\u8ca9\u4fc3\uff09\u306e4\u3064\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u30664P\u5206\u6790\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002
\u300c4P\u5206\u6790\u3068\u306f\uff1f\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\uff1a\u5b9f\u65bd\u8a08\u753b\u3084\u63d0\u6848\u306e\u6839\u62e0\u3092\u8ad6\u7406\u7684\u306b\u8aac\u660e\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002
\n

\u95a2\u9023\u8a18\u4e8b<\/div>
\"\"<\/div>
\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u306f\uff1f\u8ad6\u7406\u7684\u306b\u601d\u8003\u3059\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01<\/strong>
\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306e\u4f01\u753b\u66f8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u30da\u30fc\u30b8\u4e0b\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306f\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u4e3b\u306b\u554f\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002
\u300c\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u306f\uff1f\u8ad6\u7406\u7684\u306b\u601d\u8003\u3059\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\uff01\u300d\u306e\u89e3\u8aac\u30fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/div><\/div><\/div><\/p>\n

\u3053\u306e\u3088\u3046\u306b\u3001\u63d0\u6848\u66f8\u306f\u898b\u8fbc\u307f\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3001\u5177\u4f53\u7684\u304b\u3064\u8ad6\u7406\u7684\u306b\u69cb\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002MECE\u3084SWOT\u5206\u6790\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u63d0\u6848\u5185\u5bb9\u304c\u3088\u308a\u8aac\u5f97\u529b\u3092\u6301\u3061\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u5fc3\u3092\u3064\u304b\u3080\u63d0\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u81ea\u793e\u306e\u5546\u54c1\u3092\u55b6\u696d\u63d0\u6848\u3059\u308b\u305f\u3081\u306e\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u3078\u306e\u4f01\u753b\u30fb\u63d0\u6848\u66f8\u306e\u66f8\u304d\u65b9\u30fb\u69cb\u6210\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306b …<\/p>\n","protected":false},"author":1,"featured_media":989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,7,139],"tags":[148,140,147,149],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/945"}],"collection":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=945"}],"version-history":[{"count":6,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/945\/revisions"}],"predecessor-version":[{"id":964,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/posts\/945\/revisions\/964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=\/wp\/v2\/media\/989"}],"wp:attachment":[{"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing-framework.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}